Necessity: The Mother of Innovation for SMEs

June 17th saw Electric Ireland partner with the UCD Smurfit Marketing Development Programme to create a video discussion titled “Necessity: The Mother of Innovation for SMEs”. Traditionally a bi-annual Business Breakfast event, the partnership is now in its 18th year.

This partnership sees a team of students from the Marketing Development Programme at UCD Michael Smurfit Graduate Business School organise and run a networking event with support from Electric Ireland, allowing the masters students gain experience in client, project and event management. However, due to current circumstances, advisors from the Marketing Development Programme pivoted the event to a recorded video discussion.

The theme for the recorded discussion is “Necessity: The Mother of Innovation for SMEs”. COVID-19 is having a huge impact on the business landscape in Ireland, and many SMEs will find themselves looking for solutions to navigate their way through the crisis.

Hosted by Jonathan McCrea, presenter of FutureProof on NewsTalk, the discussion aims to provide SMEs with actionable recommendations. Stephen Kinsella, economist and author provides insight into the performance of the economy, Lauren Murphy, CMO of Bezzu outlines some tools and technologies are available for SMEs and Garret Flower, founder & CEO of ParkOffice give advice from the perspective of a business owner.

Key Take outs:

  • Crises often lead to periods of innovation
  • In a world with increased anxiety, trust in Irish brands is necessary going forward
  • The extent of Ireland’s social capital is unparalleled
  • Online communication is vital for SMEs to build awareness
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  • Jonathan McCrea (MC): Founder of Whipsmart Media and Broadcaster
  • Stephen Kinsella, Associate Professor of Economics, UL and Writer
  • Garret Flower, Founder and CEO, Park Office
  • Lauren Murphy, CMO, Bezzu

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