#GAAThisIsMajor 2019 Launch

ELECTRIC IRELAND TO CELEBRATE MAJOR IMPACT OF THE MINOR CHAMPIONSHIPS

The Electric Ireland GAA Minor Star Awards 2019 Panel, Karl Lacey, Alan Kerins, Derek McGrath and Tomás Quinn joined by Minor Football player Oisin Pierson and Minor Hurling player Sean Currie 

Donegal’s most decorated Footballer, Karl Lacey , Galway dual-star, Alan Kerins, former Waterford Hurling Manager, Derek McGrath and Dublin footballer, Tomás Quinn join forces as the 2019 Panel for the Electric Ireland GAA Minor Star Awards. Now in its third year the Electric Ireland GAA Minor Star Awards is a cornerstone of Electric Ireland’s sponsorship of the GAA All Ireland Minor Championship, celebrated through the #GAAThisIsMajor campaign.

 

Each week for the duration of the Electric Ireland GAA Minor Championships, Electric Ireland will identify three players from both the Hurling and Football Championships on Electric Ireland’s twitter profile who have performed strongly. A weekly Player of the Week in both football and hurling will be selected by the public through a vote on twitter, with the Electric Ireland 2019 GAA Minor Star Awards Panel being responsible for identifying both a Electric Ireland Minor Stars Hurling and Football Team of the Year at a ceremony to be held in Croke Park following the conclusion of the Championships.

 

Now in it’s sixth year, this year’s Electric Ireland’s #GAAThisIsMajor campaign will also seek to recognise the significance of the Minor Championships to the players, their families and the communities they represent. This season, the campaign will also highlight the positive impact that the Minor Championships has on players long after their days on the field as a Minor have ended.

 

Electric Ireland will showcase the long term benefit and skills, that each of the 2019 Electric Ireland GAA Minor Star Awards Panel have enjoyed and learned through their involvement in GAA and the honour that came from representing their County in the Electric Ireland GAA Minor Championships, over the course of a four part video series.

 

This year’s campaign will also build on Electric Ireland’s hugely successful activation at the Electric Ireland GAA Minor All Ireland Finals, “The Championship Haircut”, which saw fans avail of free pre-match haircuts mirroring what has become an important pre-game ritual for players.

Donegal’s most decorated Minor Player, Karl Lacey and Galway’s Alan Kerins for the launch of the #GAAThisIsMajor 2019 campaign.

Speaking at the launch, Donegal’s most decorated Minor Player, Karl Lacey, said;

 

“I am extremely proud to be a part of this year’s Electric Ireland GAA Minor Star Awards panel. Little did I know at the time, that playing in the Minor Championships would be the beginning of an incredible association I have been privileged to have with Donegal and the GAA. Both the confidence and values intstilled in me from representing Donegal in the Electric Ireland GAA All Ireland Minor Championships fuelled my ambition not just for my playing career but also away from the field of play.”

Galway’s Alan Kerins said:

 

There is no doubt that my playing career has developed me hugely as a person in terms of both leadership and resilience but also in identifying potential. My potential as a player and my belief that I could deliver on it first came to life when selected to play for Galway as a Minor. It was a huge honour at the time and one that instilled seeds of belief that stood to me not just in my transition to a Senior player but also in connection with my charity work first through the Alan Kerins Project, now Self Help Africa and also my coaching and development work with the Inner Winner Institute”

 

To keep up to date with our #GAAThisIsMajor campaign, follow @ElectricIreland on Facebook, Instagram, and Twitter and our GAA hub.