Electric Ireland announce Sponsorship of Higher Education Championships
Building on its commitment to support the development of youth sport, Electric Ireland has announced that it will sponsor the GAA Higher Education Leagues and Championships. The announcement was made by GAA Director General, Paraic Duffy and Electric Ireland Head of Marketing, Lisa Browne, at the 2018 Sigerson and Fitzgibbon Cups draw, held at Croke Park on December 7th.
The addition of the GAA Higher Education League & Championships sponsorship is a further investment in young talent and represents an evolution of its award-winning sponsorship of the GAA Minor Championship under the platform, #ThisIsMajor.
More than 7,000 students take part in the Higher Education Leagues and Championships that run from November and culminate in the finals of the Fitzgibbon & Sigerson Cups to be held this year on 16 / 17 of February in Trinity College Sports Grounds (Sigerson) and 23 / 24 February in Mallow (Fitzgibbon). In addition to facilitating playing the game, University GAA Clubs are also offering individuals opportunities to become involved in coaching and the administration side of Gaelic Games.
Speaking at the announcement, Lisa Browne, Head of Marketing at Electric Ireland, said:
“The breadth of competition coupled with the innate desire of Ireland’s best-known players to win these competitions demonstrates the importance of GAA to these players during a period of significant personal growth and development in their lives. We at Electric Ireland are looking forward to working with the GAA to shine a light on these competitions, their importance to the players, the third level institutions and the important role they play in both the sporting and personal development of those who take part.”
Commenting on the partnership, GAA Director General, Paraic Duffy said:
“Electric Ireland’s sponsorship of the GAA’s Higher Education Leagues and Championships is further evidence of the depth of its’ relationship with Gaelic Games. These competitions are crucial for the GAA both in terms of the role they in developing our players on and off the field of play and in ensuring strong and consistent competition for players as they transition from under-age to senior competition. We are delighted to have a company as committed to GAA as Electric Ireland to partner with us as we look to further grow and develop these hugely significant competitions.”
Following a successful six-year sponsorship of the GAA Minor Championships, Electric Ireland will expand its GAA Sponsorship portfolio with the sponsorship of the Higher Education Leagues and Championships for the coming four years.